Green Marketing Claims: What Your Company Needs to Know

With the increasing desire to market goods, services, and brands as environmentally friendly, companies need to be mindful of complying with applicable regulatory guidance, litigation trends, and best practices. We recently held a webinar discussing key standards governing environmental marketing claims, as well as the evolving litigation and enforcement landscape impacting environmental marketing. We also provided specific examples to help your company avoid regulatory or litigation challenges alleging unfair environmental-benefit claims, including claims related to sourcing, biodegradability, recyclability, carbon offsets, emissions, and renewable energy.

© Arnold & Porter Kaye Scholer LLP 2023 All Rights Reserved. This blog post is intended to be a general summary of the law and does not constitute legal advice. You should consult with counsel to determine applicable legal requirements in a specific fact situation.