Private Label Packaging and Trade Dress Law

Retailers face a number of issues when designing the packaging for their private label products. How does a design clear to avoid litigation? What is the scope of the third party's rights in their trade dress? How can a retailer develop its own protectable trade dress rights?

This webinar covers the fundamentals of trade dress protection and color mark protection under US law, as well as specific issues arising in trade dress disputes, with a particular focus on issues concerning private label brands.

Speakers

Paul Llewellyn | Partner, specializes in trademark and false advertising litigation and counseling. He assists a variety of clients in the food, retail, consumer health, consumer electronics, and other sectors in connection with trade dress, color mark, product configuration, and other nontraditional trademark issues.

Palak Mayani Parikh | Associate, focuses on intellectual property law, including the clearance and prosecution of trademarks, coordination of investigations to uncover intellectual property infringements, and enforcement of intellectual property rights across consumer products, alcoholic beverages, luxury apparel and accessories, pharmaceuticals, and other industries.

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