Advertising & Marketing Compliance Counseling

Experience Highlights

• One of the largest US drugstore chains in coordinating the review of more than 600 generic brand labels, including an assessment of claim substantiation and compliance with federal labeling regulations.

• Clothing and cosmetics manufacturer and retailer in developing a comprehensive manual governing apparel labeling, green claims, and advertising standards.

• FDA-regulated product company regarding effective use of consumer-generated content in promotional strategies while complying with applicable federal and state standards.

• ​​​​​​Consumer product companies regarding product development within the desired EPA or FDA regulatory classification.

• Leading confectionery company in managing international legal review of new front-of-pack labeling system intended for use in 24 countries.

• ​​​​​​Leading energy bar company in engagements relating to compliance with advertising and marketing laws and regulations.

• ​​​​​​Personal care product company regarding compliance with the California Safe Cosmetics Act (SB484).

• ​​​​​​Leading household goods company in comparative claims substantiation and sensory study development.

• ​​​​​​Consumer product company regarding use of sourcing claims (e.g., organic, natural, sustainable) while mitigating regulatory and litigation risk.

• Global personal care products company in developing substantiation for quantifying the increase in eyelash volume attributable to a mascara product.